UltiMaker Unveils Brand Transformation, Spotlights 3D Printing Solutions for Manufacturing Professionals and Educators
During RAPID + TCT, company also spotlights 3D printing solutions for manufacturing professionals and educators.
May 2, 2023
UltiMaker announces its brand transformation after the merger of Ultimaker and MakerBot last year. The new brand identity reflects the company’s strategic vision to drive adoption of desktop 3D printing solutions, and introduces new product architecture. This news comes about during the RAPID + TCT event in Chicago, May 2-4. UltiMaker will be exhibiting at Rapid-TCT at Booth 5032.
UltiMaker’s brand mission is to shape the future of manufacturing and product development, offering customers solutions and services for 3D printing globally. The new brands build on the combined strengths of both companies' legacies, ensuring existing and future customers are fully supported.
Under the UltiMaker brand, the S and METHOD Series 3D printers will support manufacturing, product development and other professional applications. The S Series will continue to offer a wide variety of materials on the market, making it flexible for many uses, while the METHOD Series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, specialty high thermoplastics materials, and a high level of dimensional accuracy.
The MakerBot brand will remain operational as a sub-brand within the education sector, with the MakerBot SKETCH Series targeted at K-12 learning. The launch of the SKETCH Large last year strengthened MakerBot’s offerings for educators and students, with an education ecosystem that they can use. The new brand architecture is designed to ensure that customers can easily find the products and applications most suitable for their needs.
“Our new brand reflects the combined strength of the two companies that brought us here. By bringing together the best of both worlds, we are better equipped to deliver on our vision and continue to lead the 3D printing industry and empower more innovators to bring their ideas to life,” says Nadav Goshen, UltiMaker CEO. “Over the last few months, a lot of careful thought has gone into this exciting opportunity to decide on the direction of our brand’s future. Our customers remain at the core of our decisions, and we’re excited to unveil the result of UltiMaker’s brand journey.”
All UltiMaker hardware and software products will be rebranded over the next 12-18 months.
Sources: Press materials received from the company and additional information gleaned from the company’s website.
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