AR Is Engine Driving Custom Configurator Builds of Legendary Car

Viewed as one of the most historic and prestigious cars in automotive and motorsport history, the Ferrari 250 Testa Rossa has been reimagined by The Little Car Company, and customers can now design their own interpretation of this legendary vehicle online.

The Little Car Company, manufacturers of limited-edition hand built electric scaled cars, has launched its new configurator.

Developed in partnership with software development agency, Ibisdev, the configurator gives customers creative freedom to design their own specification. From choosing a livery to their own taste, to selecting a race number, customers can see their creation come to life thanks to a 3D augmented reality feature. 

The Ferrari Testa Rossa J is built in partnership with the Italian marque, andvis a tribute to the iconic racer, which found success in the 1950s and 1960s. The 250 Testa Rossa claimed 18 victories in its storied history, and secured three World Sportscar Championship titles in 1958, 1960 and 1961. Its crowning achievements came at Le Mans, winning the great 24-hour race four times in 1958, 1960, 1961 and 1962. 

The Testa Rossa J is propelled by an electric powertrain and is a reproduction, which can be created with much personalization. Prospective customers can use the configurator to choose between historic, personalized or solid liveries, with color choices for interior and exterior.

Customers can even select their own race number for the front and side of their car. Customers have options to choose the PaccoGara upgrade, which offers performance and aesthetic upgrades. Notably, it includes a boost of power to take its total output to 14kW.

The configurator is equipped with 3D augmented reality technology, which means that wherever the customer is, their creation can be placed directly in front of them on their device at 100% scale. Customers can see exactly what their Testa Rossa J will look like in their home or office, or how it will fit into their garage.

“The Ferrari Testa Rossa J is a car steeped in heritage and history, and our customers can now add their own style and taste to this with our configurator,” says Ben Hedley, CEO of The Little Car Company. “Part of the joy of owning a Ferrari Testa Rossa J comes from the engaging design and personalization process, which has now been made more immersive with the launch of our Testa Rossa J configurator.

“Our team has worked hard to design, test and implement this new augmented reality configurator to make the design and specification process for our clients more enjoyable and personal.”

As an official Ferrari model, the Ferrari Testa Rossa J is built to meet highest automotive standards. The Little Car Company’s team of engineers have taken inspiration from the craftsmanship of the original, using the same hand-beaten aluminium, paint and techniques. 

The Testa Rossa J incorporates many features of the original, including the same steering and suspension geometry to give it authentic handling. The interior also showcases attention to detail with the transmission tunnel removed to make space for seating to accommodate a driver and junior passenger.

A designed Manettino switch, inspired by the Ferrari 812 Superfast, allows the driver to navigate between four driving modes:

• Novice mode: 1kW / 24km/h
• Comfort mode: 4kW / 40km/h
• Sport mode: 10kW / 80km/h
• Race mode: 12kW / 80km/h

Sources: Press materials received from the company and additional information gleaned from the company’s website.