August 26, 2019
What Drives Change?
Increasingly, product and services companies are seeking more information and control in the operational lifecycle of their products, including service and use. Why? With better information:
- Original Equipment Manufacturers (OEMs) can discover ways to improve customer experience faster and more confidently, even in-flight, to build more sustainable products.
- When opportunities or threats emerge, such as market entrants, new product technologies, and mounting competition, OEMs can coordinate a customer-focused response, for sustainable strategic change.
- Product development and business strategy teams can use new information and insights to improve future offerings, delivering sustainable business value.
What will it take to change?
Better information about the operational lifecycle, and the ability to use that information, requires more than just unstructured data flowing back from products in the field.
It requires coordinated, complete information from across the end-to-end lifecycle of products, communicated to internal and external stakeholders. This Digital Thread of product information must deliver accurate, up-to-date, and actionable information to teams who need it, and coordinate their responses to it.
To extend this thread into the operational phase, deep insights into fielded product configurations and the operating conditions they experience is also critical. This includes all of the product’s digital information upstream and downstream of its release: a complete and accurate Digital Twin.