PTC Partnering with Magic Leap

Goal is to further expand augmented reality in the enterprise.

Goal is to further expand augmented reality in the enterprise.

Image courtesy of PTC.

PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its Vuforia Engine solution with the powerful Magic Leap 1 wearable headset.

Vuforia Engine provides users with advanced computer vision and cross-platform reach, and supports a broad range of devices on the market. PTC is offering Vuforia Engine to Magic Leap 1 customers, who will have access to the latest AR innovations of Vuforia Engine, including its differentiated artificial intelligence (AI)-based Model Target technology. The combination of this software with Magic Leap’s hardware and spatial computing technology will offer customers a solution for the enterprise.

“Industry leaders today need to have the flexibility to select the best hardware and software to fit their needs,” says Michael Campbell, EVP and GM, augmented reality products, PTC. “This collaboration enables our many industrial customers to pair our powerful AR software with equally powerful hardware.”

“We’re excited to announce our collaboration with PTC,” says Omar Khan, chief product officer, Magic Leap. “The opportunity for AR across the enterprise is enormous, and we want all businesses to be able to leverage industry-leading technology that can enhance productivity throughout the digital workplace.”

To learn more about Vuforia Engine offerings that will be available on Magic Leap 1, click here.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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