LIVE Roundtable: Adding a Sense of Touch in AR-VR

Panelists discuss professional AR/VR for enterprise training, market size and trends, and challenges in adopting haptic technologies

Because of their roots in film and games, augmented reality (AR) and virtual reality (VR) applications were able to swiftly ratchet up the level of visualization possible, enough to persuade professional engineers, designers, and manufacturing firms to explore them for design view, ergonomic checks, and process simulation.

In the upcoming episode of DE LIVE Roundtable discussion, panelists will discuss the sometimes overlooked aspect of AR and VR—haptic, or the sense of touch.

In a driving simulator, haptic may take the form of simulated vibrations and shaking to make collisions more realistic; in flight training, it may mean using 3D-printed replicas (such as navigation yokes for the pilot trainees) to aid building muscle memory; in ergonomic analysis, it may mean deploying camera-tracked instruments (such as drills) to ensure assessment of the task's ease or difficulty is accurate.

Joins us as we discuss:

  • market size and trend indicators in professional AR/VR for enterprise use;
  • examples of touch-incorporated AR/VR;
  • selecting the right applications that can benefit from haptics;
  • challenges involved in integrating haptic technologies into AR/VR setups.

DATE: Thursday, August 23, 2018

TIME: 2:00 pm ET/ 11:00 am PT


DE Panelists for AR/VR

Eric Abbruzzese, Principal Analyst, ABI Research

Eric Abbruzzese, a Principal Analyst at ABI Research, primarily conducts research in augmented reality (AR), mixed reality (MR), and virtual reality (VR), as well as other wearable devices such as smart watches and fitness trackers. His coverage areas include devices, content, platforms, and use cases across consumer and enterprise applications. Additional coverage includes gaming, video, and emerging technologies.

J.C. Kuang, Analyst, Greenlight Insights

Juan Carlos Kuang serves as an Analyst at Greenlight Insights in the Devices Group. He has more than 3 years of experience in market research and analysis. Kuang has delivered custom consultancy and presentations for global companies covering ideation, roadmap validation, market sizing, disruptive strategy, and competitor analysis, among others.

Jason Cooper, Chief Digital Officer, Horizon Productions

Jason Cooper helps evolve the 36-year-old, Emmy award-winning production company into a premier virtual and augmented reality studio. Jason leads a talented team that focus on the non-gaming applications of VR/AR—research, education, training, marketing, filmmaking and event installations. They have developed VR and AR experiences for a wide array of clientele and Fortune 500 companies, including IBM, Lenovo, SAS, IQVIA, Eaton, Scotts, AT&T, CREE/Home Depot, UNC and Duke Athletics.

For more on this topic, also read “Modeling for the Augmented Reality Age,” August 2017




Share This Article

About the Author

Kenneth Wong's avatar
Kenneth Wong

Kenneth Wong is Digital Engineering’s resident blogger and senior editor. Email him at or share your thoughts on this article at

      Follow DE