CareAR Acquires MagicLens

MagicLens, a 3D visualization and augmented reality platform, is bought by CareAR, a Xerox company.

MagicLens, a 3D visualization and augmented reality platform, is bought by CareAR, a Xerox company.

CareAR, a service experience management company, has purchased MagicLens, a 3D visualization and augmented reality (AR)-based platform designed to showcase industrial products, the companies report.

MagicLens leverages computer-aided design (CAD) data to enable 3D content visualization, video simulations for AR-enriched 3D content and quality renderings of models. CareAR will bundle in AR content created by MagicLens' advanced 3D toolsets and domain expertise to extend a visual AR experience to any industrial and physical products, the company reports.

 

“We are laser-focused on reinventing the service experience by enabling seamless and intelligent user experiences. The ability to visualize any static image or object in action opens up a new world of possibilities,” says Sam Waicberg, president of CareAR. “The MagicLens acquisition further strengthens our ability to provide greater visual service and support capabilities and now extends new offerings into the marketing arena.” 

Terms of the transaction were not disclosed.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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